As the Master Franchisee for Duraclean International Incorporation, USA, which offers the Duraclean cleaning system through franchisees, we train all our franchisees on the care and cleaning technique. On top of that, the franchisees are equipped with the state-of-the-art equipment and machinery plus effective cleaning solution in ensuring all franchisees deliver the highest performance standard. The company is the first in Malaysia to offer a franchise in cleaning services with international affiliation with more than 60 years experience worldwide.
The professional cleaning market is expanding. Whether it is residential or commercial cleaning, the demands for professional cleaners are rapidly increasing especially in carpets and upholstered furniture. This fact along with the consistent growth in the Malaysia property development makes professional cleaning services an exciting opportunity to explore.
Furthermore, the so-called "do-it-yourselfer" consumer is on the decline, which is an advantage for professionals in the cleaning services. Generally, the more educated the consumer is, the "smarter" they are in the way in which they spend their money for goods and services. They appreciate the advantages of having a "professional" to do it.
Dual income families simply do not have the time to do proper cleaning. Although it is more economics to it yourself, when they do it once, they realize the chore can be time consuming and back breaking. We all know that proper cleaning requires a lot of effort and many also are not physically capable of doing the labour. After an exhaustive day at work or on weekends, one might want to relax and spend quality time with the family rather than carrying out cleaning chores.
As the design industry creates new looks the service industry responds with new opportunities. New surfaces, new services, two income families and a demand for more quality free time has created the need for professional cleaning service. The cleaning industry that once perceived as an industry of unskilled labour is now changing in coping with the sophistication of equipment and evolution of cleaning chemical through continuous research and development.